© 2024 Swell Asset Management
The performance of Netflix has been impressive, with a 96% increase in its share price since October 2022 and a 151% increase since its low in June 2022. We previously discussed Netflix on Livewire with Hans Lee in October 2022 and January 2022 Netflix Q4 results were not a horror story. And we remain invested today. Conviction … Continued
We believe Meta’s current share price offers a generational buying opportunity. And the assumptions required to achieve our hurdle rate of 10.25% return per year are exceptionally low, providing a substantial margin of safety. We consider three issues are primarily responsible for the company’s 72% share price decline year to date: 1. The introduction of … Continued
3 key takeouts: The pandemic accelerated structural changes that will continue to drive social advertising growth over the long term Changes to privacy regulations are reducing opportunities for smaller players to identify and target customers Meta is investing in infrastructure and technology to optimise advertisers spend Introduction Despite clear structural tailwinds behind mobile and social … Continued
Continuing our review of Google’s 2021 developer conference I/O 2021, this insight investigates developments in Google’s Shopping applications. We believe the functionality announced at the conference will create paths for long-term revenue growth and solidify the company’s competitive advantage as a platform for shoppers and merchants. Google’s announcement Shopping Graph is a real-time dataset using … Continued
Google recently confirmed it will stop selling ads based on user-tracking browser data – a big announcement with significant implications for those working in the online advertising industry. Historically, most online advertising platforms relied heavily on gathering data about consumers through their browsing habits – more data creates better user profiles which enables advertisers to … Continued
Amazon’s advertising revenue grew 64% in the fourth quarter of 2020 to $7.952 billion and while this is only a small part of their total sales of $125.6 billion, it is fast becoming a significant contributor to future growth. To show you just how amazing Amazon’s advertising capabilities are, we will walk you through a … Continued
Alphabet reported a strong fourth quarter result this week with revenue and earnings beating analysts’ expectations. One of the key takeaways from the call for us was the continued strength in Alphabet’s YouTube revenue, which grew a staggering 46% to $6.9 billion in the quarter. We have conducted extensive research on the streaming industry, having … Continued
