Shorts and screens: YouTube’s winning combo

YouTube has evolved from a video-sharing site into a vibrant digital ecosystem with creators, viewers, and advertisers. At the helm is CEO Neal Mohan, whose strategic vision includes sustaining growth and unlocking potential to redefine how we consume content online. In a recent interview, Mohan outlined his critical strategic priorities for YouTube and the platform’s … Continued

The beginning of the end for TV advertising

Alphabet reported a strong fourth quarter result this week with revenue and earnings beating analysts’ expectations. One of the key takeaways from the call for us was the continued strength in Alphabet’s YouTube revenue, which grew a staggering 46% to $6.9 billion in the quarter. We have conducted extensive research on the streaming industry, having … Continued

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