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Shopify’s decision to sell Deliverr is a well-planned and thoughtful move

Shopify recently announced its decision to divest its logistics business (including Deliverr) to Flexport, a leading logistics platform with a vision to make global trade easy for everyone. Following the divestment, Shopify will be smaller by 20% and own around 20% of Flexport.   It makes perfect sense for Shopify to divest its logistics footprint … Continued

Amazon’s $100 billion opportunity

Amazon’s advertising revenue grew 64% in the fourth quarter of 2020 to $7.952 billion and while this is only a small part of their total sales of $125.6 billion, it is fast becoming a significant contributor to future growth. To show you just how amazing Amazon’s advertising capabilities are, we will walk you through a … Continued

Instagram – the next e-commerce platform

Instagram has become the go to advertising platform for companies of all sizes wanting to increase brand awareness and grow sales. It is estimated advertisers will spend over US$10 billion with Instagram this year. Historically, Instagram advertisements have directed users away from the Instagram platform to complete a purchase. For advertisers, this has risked the … Continued