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Google’s Area 120

Google launched Area 120 in 2016. It is described as an internal incubator to help Google employees develop businesses from the side projects they are permitted to work on during 20% of their normal working time. Clearly the concept is worthwhile as both Gmail and Google Maps were built from employee side projects. Employees whose … Continued

The Digitisation of Everything – Advertising

The proliferation of artificial intelligence, the rollout of 5G and the growth in connected devices will further entrench digital advertising as the leading medium to drive consumer behaviour in coming years. Our technology accelerators are changing how we see and respond to advertising. AI will drive the digitisation of advertising by helping advertisers target customers … Continued

The Digitisation of Everything – Agriculture

A report from the Food and Agriculture Organisation of the United Nations suggests global food production must increase by 70% by 2050 compared to 2007 levels to meet the needs of the world’s population. With the diminishing availability of arable land across the globe the productive capacity of major agricultural holdings will need to be … Continued

The Digitisation of Everything – Payments

Payments was one of the first industry sectors to undergo digitisation. Now the Internet of Things (IoT) is enabling multiple ways to pay, 5G is facilitating faster, more reliable payments and AI is helping detect and remove security threats. Our technology accelerators are helping institutions provide the new and seamless services required by their customers. … Continued

The Digitisation of Everything – Retail

It is becoming increasingly clear the future of retail will not simply be a matter of online vs bricks and mortar stores. It will be as much about the transformation of how we shop in-store as it is about the shift to online shopping. Technology will change how consumers approach the shopping experience and how … Continued

The Digitisation of Everything – Entertainment

Entertainment is no longer restricted to the home or an entertainment venue. The proliferation of entertainment options through digital and online services has changed the way we interact with friends and family and how we spend our leisure time. Each of our technology accelerators has played a role in facilitating these changes. When Steve Jobs introduced … Continued

The Digitisation of Everything – Automotive

There is perhaps no better example of an industry undergoing digitisation than the automotive industry. The internal combustion engine is being supplanted by the battery powered motor, driverless cars technology is growing in sophistication and automotive workforces are becoming increasingly digital. As cars become more autonomous, they draw upon each one of our technology accelerators. … Continued

The Digitisation of Everything – Introduction

In 2019 the world spent roughly 5% of global GDP or $4 trillion on technology. By 2030, this is expected to double to more than 10% of GDP or an estimated $14 trillion. That $10 trillion increase reflects a remarkable growth rate of more than 13% per year for the next decade. Driving this progression … Continued